It's difficult to think of another film that has been teased for so long before finally appearing, so The Avengers (official UK title: Marvel Avengers Assemble, which I will ignore) has a lot to live up to. Beyond the usual trailers and TV spots, you could say that this film's marketing campaign has consisted of five actual movies: Iron Mans 1 and 2, The Incredible Hulk, Thor and Captain America. All of those films shared to varying degrees an identical problem: none of them felt like complete films within their own right, with that everpresent distraction of The Avengers lurking on the horizon. Laying such groundwork for a future film has been a ballsy plan by Marvel and a first in cinema, but the signs are that it will pay off big time. Finally, at last, here is a film with no obligation to build up to a figurative "To be continued". Sure, there will no doubt be further sequels, but this is the main event.
[2/5] Cinema Review: The Amazing Spider-Man
The Spidey saga gets a reboot only a decade after it started. Rich finds out whether Marc Webb's new take manages to justify its existence...
[3/5] Cinema Review: Prometheus
Ridley Scott reaches for the stars as he returns to the Alien universe. Does he bite off more than he can chew?